14 Best Platforms to Launch an eCommerce Site

More consumers are turning to the internet to purchase goods and services in today’s digital age. As a result, businesses that sell their products online can reach a larger audience than those that rely on brick-and-mortar stores. 

There are many options out there, and it can be tough to know which one is right for you. Here’s a rundown of the most popular platforms and what they have to offer.

Shopify 

Shopify is one of the most popular eCommerce platforms on the market. It’s reliable, user-friendly, and has many features to help you run your online store. One of the best things about Shopify is that it’s scalable, so as your business grows, you can easily upgrade your plan to accommodate more products and traffic. In addition, Shopify offers 24/7 support in case you run into any problems. And because it’s such a popular platform, a large community of users is always willing to help. It is important to know that if your online sale is more than $10,000 per month, you may need product liability insurance and name Shopify as an additional insured.

Wix

In this day and age, a website is essential for any small business that wants to compete. But not all websites are created equal. Different website platforms offer different features, and it’s important to choose a platform that will best meet the needs of your business. Wix is a great option for small businesses for a few reasons. If you’re planning on selling products or services through your website, Wix has you covered with its built-in ecommerce tools. Not only can you create beautiful product pages and accept payments via credit card or PayPal, but you can also sell through other channels like Facebook, Instagram, and Amazon. Plus, if you upgrade to a premium plan, you’ll get access to advanced features like Abandoned Cart Recovery and automatic shipping calculations. The app market is packed with useful applications that can help you extend the functionality of your website. For example, some apps can help you create contact forms, add social media buttons, or even accept online payments.

Weebly 

One of the best platforms for launching an eCommerce site is Weebly. Its drag-and-drop interface makes it easy to create a professional-looking website without prior experience or design knowledge. There’s no need to hire a web designer or learn HTML code. Instead, business owners can add the elements they want to add to their page and drag them into place. Weebly also offers a wide range of templates and themes designed for businesses in various industries, so you can find one that perfectly suits the look and feel you want for your eCommerce website. Weebly also has robust features, including an automatic tax calculator, built-in shipping options, abandoned cart recovery, and support for multiple languages. In addition, Weebly integrates with several popular third-party applications, making adding extra functionality to an eCommerce site easy.

WooCommerce

WooCommerce is a WordPress plugin that turns your website into a fully functional online store. It’s used by over 3 million businesses worldwide, including big names like Coca-Cola, Sony Music, and UPS. There are many different themes and plugins available for WooCommerce, so you can find one that fits your needs. And if you can’t find a plugin or theme that does what you need it to do, you can always hire a developer to create a custom solution for you. You can use one of the free WooCommerce themes or plugins available to save even more money. As your business grows, WooCommerce can grow with you. Whether you want to add more features to your store or expand to multiple locations, WooCommerce has the tools you need to make it happen.

BigCommerce

BigCommerce was founded in 2009 in San Francisco but is now headquartered in Austin, Texas. The company provides software as a service (SaaS) for online stores and retail point-of-sale systems. One of the most important features of an eCommerce platform is its product search engine. This allows customers to find what they’re looking for on your website easily. It’s perfect for larger retail brands with many products because it makes it easy for customers to narrow their options and find exactly what they’re looking for. Another great thing about BigCommerce is that it’s a good choice for people who want to start an eCommerce store or who have a brick-and-mortar store and want to expand their operations to include online orders. BigCommerce makes connecting your existing domain name and custom email address easy to keep using the same branding across all channels. Plus, there are no transaction fees when using Big Commerce, making it an ideal choice for startups on a tight budget.

Zyro

When it comes to starting an online store, there are a lot of options out there. Some are more expensive than others, and some have more features than others. But if you’re looking for a cheap and easy option that still has a lot to offer, Zyro is the way to go. This platform offers a ton of customizable themes across nine different categories. This means that no matter what kind of business you’re in, you can find a theme perfect for your needs. And if you are unsure where to start, the AI content generator can furnish SEO-friendly content for your website. That’s perfect for those new at writing copy for the web or anyone nervous about their word choices.

Squarespace

Squarespace is another excellent website builder with eCommerce functionality packaged into many plans. The award-winning template designs that Squarespace offers draw in small to large-sized businesses. eCommerce business owners don’t have to worry about installing third-party plugins or integrating with any external platforms. Everything you need to start selling online is available in your Squarespace account. In addition, Squarespace makes it easy to accept payments and manage your inventory. They offer integrations with popular payment processors like Stripe and PayPal, and their inventory management system is robust and easy to use. 

PrestaShop

PrestaShop is an open-source eCommerce solution that gives you complete control over your online store. That means you can modify the code to fit your specific needs and requirements without limitations. And because it’s open-source, PrestaShop is constantly being improved by its large community of developers and users. You can rest assured knowing that you always get the latest and greatest features and functionalities for your eCommerce website. It is a highly flexible and scalable platform that can grow with your business. With PrestaShop, you can start small and then scale up as your business grows. The platform comes packed with all the features and functionalities you need to launch a successful online store. From powerful marketing tools to comprehensive statistics, PrestaShop has everything you need to run your eCommerce website efficiently and effectively.

Adobe Commerce

Adobe Commerce is a reliable, high-performing platform for launching an eCommerce website. If you are already using Adobe Creative Suite or other Adobe software products, you’ll be happy to know that Adobe Commerce integrates seamlessly with all of them. As a result, you can manage your eCommerce site and creative projects from one central location. You’ll also be able to take advantage of features like single sign-on (SSO) and shared asset management. And because Adobe is always innovating and adding new features to its software products, you can be confident that your eCommerce site will always be up to date with the latest technology. Another great thing about Adobe Commerce is its extensions marketplace. The marketplace offers thousands of extensions, ranging from $0 to $15,000. So, whether you’re looking for a simple extension to add a new payment gateway or a more complex extension to support loyalty programs, you’ll be able to find it in the marketplace. 

Salesforce Commerce Cloud

Salesforce Commerce Cloud is a game-changer for businesses of all types. With this unified solution, businesses can streamline their processes and manage inventory more easily, while scaling their operations to meet the demands of today’s economy. With Salesforce Commerce Cloud, businesses can manage their inventory in one central location. This makes it easy to keep track of stock levels, reorder items when needed, and track sales data. In addition, businesses can utilize built-in fraud protection features to safeguard against fraudulent activity. Finally, with the automatic upgrades, businesses can rest assured that they’re always using the most up-to-date version of the software without disrupting their daily operations to install updates manually.

Big Cartel

If you are an artist or creative looking for an eCommerce platform to help you sell your wares, then you’ve probably come across Big Cartel. Big Cartel was founded in 2005 to help beginning creatives and startups sell their products online. They offer customizable templates, domain name registration, and marketing tools to help their users grow. One thing that sets Big Cartel apart is that it is designed specifically for artists and creatives. This means that the platform is easy to use and navigate, with all the tools and features you need to sell your products online. In addition, signing up with Big Cartel is significantly cheaper than other eCommerce platforms on the market. Their basic plan starts at just $10 per month, making it a great option for those on a tight budget. Finally, Big Cartel is relatively easy to use and implement, with minimal configuration or setup required. 

Shift4Shop

Shift4Shop may not be the most popular platform on the market, but it is just as equally functional for entrepreneurs looking to expand their reach. Formerly known 3DCart, Shift4Shop are designed to deliver enterprise-grade online store functionality. It offers free services without compromising the quality of features for its users. Business owners can enjoy a wide range of features that one expects from premium website builders, including a long list of themes, SEO tools, and many more. However, being free doesn’t mean low quality. Shift4Shop is still a robust website builder that can compete with enterprise-level website builders.

Volusion

Volusion is a top-tier platform that has been helping businesses succeed online since its launch in 1999. One key feature that makes Volusion such a great ecommerce platform is its powerful SEO tools. With these tools, you can optimize your website to appear higher in search engine results pages. And since search engine optimization is always changing, Volusion’s team of experts is updating their software to ensure you’re getting the most up-to-date information. Another great benefit of using Volusion is that it provides an intuitive dashboard which makes setting up easy, even if you’re new to this kind of technology. You can easily add products to your website from the dashboard, track inventory levels, view sales reports, and more. Plus, there are plenty of helpful tutorials available if you need any assistance along the way.

AbanteCart

AbanteCart is an open-source eCommerce platform. It’s a beginner-friendly website builder with comprehensive features. Its exceptional features include a customer dashboard, multi-store management, and product customization solutions. Its intuitive product management allows business owners to add new products to their eCommerce store by following simple steps. It also provides useful tips to help beginners complete the process with relative ease and speed. This is a great feature for those who want to launch an online store with basic technical know-how. Another great feature of AbanteCart is that you can embed products in an existing website or blog to increase traffic and drive more sales. In addition, business owners utilize a comprehensive dashboard to manage their accounts, digital products, and orders. This dashboard makes it easy for users to keep track of their account information and orders. 

Final thoughts

With so many options to choose from, finding the right online marketplace can be a daunting task. It’s important to decide what goals and requirements are most vital in advance to ensure you get the best fit for your needs. In addition, each platform offers its own set of benefits that serve specific sellers with varying product offerings, so think carefully about which one will work best for you.

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